Lead / Senior Product Designer
I build digital products grounded in reality, not heavy theories and rigid frameworks and combine fast execution and live prototypes with data-backed intuition to design B2B and B2C products that scale.
13 years of experience, including 10 years as a founding designer, having done product design and hands-on UI/UX craft.
I work with PMs and engineers to turn complex, data-heavy requirements into a shipped v1 product. I avoid mockups; I build interactive prototypes and internal tools that shorten the team's path from decision to delivery.
I'm self-taught - I've learned a lot from my design heroes, but I don't blindly follow them. I put them into practice and take whatever works for me at that time. My design intuition comes from what I've delivered and what didn't work, given the resources at hand.
Outside work - I'm a music lover and a coffee drinker. I love taking notes on everything, I like to call it an excercise of brain dumping. I love hats, but specifically baseball, and beanies (not sure if they are considered hats).
Fake bookings sent MiCab drivers to pickups with nobody there, and a burned driver often took no request for the rest of the day. I could not stop the fakes, so I changed who gets the next request. Drivers burned by a fake booking more than doubled their MiCab trips, from 2 a day at most to about 5.
Screenshots and Figma files left engineers and AI agents guessing at every gap and component. I rebuilt our designs as real pages in the product's own code. The catalog reached 100 pages and 41 modals, and 29 pages and 24 modals have moved into QA.
AI agents kept making the same small design mistakes, and I fixed every one by hand. I built a check that catches them first: 12 automatic rules that were right every time, and an AI reviewer that was right 96.9% of the time.
How each chip icon in my homepage sentence got a small move that acts out its word, a default move for the rest, and the controls I use to fine tune them
Logging the process of what the site benefited from the Interview prep for a lead design role
Lead UI/UX Designer, Design Systems
Jan 2024 – Sept 2026
Founding Designer
May 2013 – Dec 2023
UI/UX and Product Designer · Partnership with Zoog
Mar 2018 – Feb 2022
UI/UX Designer · Partnership with Zoog
May 2017 – Nov 2017
UI/UX and Product Designer · Partnership with Zoog
Jun 2016 – Nov 2018
Open to Lead and Senior product design roles. Preferably remote, open to hybrid.
Try Play modeThe same portfolio as a 3D desk you can poke at.
